San Marzano tomatoes are widely recognised by chefs as the finest tomatoes in the world, allowing for unrivalled depths of flavour in many famous Italian recipes. These plum tomatoes are grown in the rich volcanic soil of Mount Vesuvius. This fertile soil gives the fruit a sweeter flavour with low acidity, a firm pulp, low water and seed content and deep colour. All tomatoes are hand-harvested at the peak of their ripeness.
Due to their popularity there are many misleading products on the market proclaiming to be San Marzano but that in actual fact are not. Things to look for on an authentic tin are the the words "Pomodoro San Marzano dell'Agro Sarnese Nocerino D.O.P," the symbols of the Consorzio and the D.O.P, and a printed number that is allocated by the Consorzio at the time of tinning.
DANIcoop is an agricultural cooperative with over 100 members and a specialisation in the cultivation of the world-famous San Marzano DOP plum tomatoes. The cooperative is a member of the Presidio Slow Food, is registered as a Fattoria Didattica (educational farm) for the Campania Region and is a member of the farmers' association, Coldiretti of Salerno.
DANIcoop meticulously supervises the entire production process of San Marzano tomatoes, supplying members with plants and providing technical assistance throughout the transplanting, growth and harvesting phases. Behind every can of San Marzano tomatoes bearing the DANIcoop label there is a production collaboration between farmers and experts.